Listing Services

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So impressed! David Pruett helped us sell our townhome and buy our new house. We couldn’t be happier. David is a consummate professional and incredibly knowledgeable about all aspects of the real estate business. He knows what to look for in a home from a value as well as a construction perspective. He knows the pitfalls and educates us along the way. He’s honest and takes a lot of pride in his work. We ...

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WHAT OUR CLIENTS SAY

I had been trying to sell my house for a year and a half without any success despite using two producing Atlanta Agents. David was however able to succeed and sell my house with his expertise, guidance, and unparalleled and dedicated customer service thus selling the house in a very short time. I am very impressed with David’s knowledge of the luxury real estate market and his ability to navigate the lan...

— JA

WHAT OUR CLIENTS SAY

We've loved working with David! He both helped us find the perfect home for us and helped us sell it when we were ready. David has an excellent grasp of the Atlanta market. He took the time to understand our needs and preferences and was patient in working through the details with us. When it came time to sell our house, David's guidance was invaluable. He provided us with valuable tips and resources to ...

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Pre-Listing Activities

  • Make appointment with seller for listing presentation.
  • Send seller a written or e-mail confirmation of listing appointment and call to confirm.
  • Review pre-appointment questions. Research all comparable currently listed properties.
  • Research sales activity for past 18 months through the Multiple Listing Service (MLS) and/or public records databases.
  • Research "Average Days on Market" for properties of this type, price range and location.
  • Download and review property tax roll information.
  • Prepare "Comparable Market Analysis" (CMA) to establish fair market value.
  • Obtain copy of subdivision plat/complex lay-out. 
  • Research property's ownership and deed type.
  • Research property's public record information for lot size and dimensions.
  • Research and verify legal description.
  • Research property's land use coding and deed restrictions.
  • Research property's current use and zoning.
  • Verify legal names of owner(s) in county's public property records.
  • Prepare listing presentation package with above materials.
  • Perform exterior Curb Appeal Assessment of subject property.
  • Compile and assemble formal file on property.
  • Confirm current public schools and explain impact of schools on market value.
  • Review listing appointment checklist to ensure all steps and actions have been completed.
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Listing Appointment Presentation

  • Give seller an overview of current market conditions and projections.
  • Review agent's and company's credentials and accomplishments in the market. 
  • Present company's profile and position or niche in the marketplace. 
  • Present CMA Results To Seller, including Comparables, Solds, Current Listings and Expireds.
  • Offer pricing strategy based on professional judgment and interpretation of current market conditions.
  • Discuss goals with seller to market effectively.
  • Explain market power and benefits of Multiple Listing Service.
  • Explain market power of web marketing
  • Explain the work the brokerage and agent do behind the scenes and agent's availability on weekends.
  • Explain agent's role in taking calls to screen for qualified buyers and protect seller from curiosity seekers.
  • Present and discuss strategic marketing plan.
  • Explain different agency relationships and determine seller's preference.
  • Review and explain all clauses in Listing Agreement and obtain seller's signature.
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Once Property is Under Listing Agreement

  • Review current title information.
  • Measure overall and heated/air conditioned square footage.
  • Measure interior room sizes.
  • Confirm lot size via owner's copy of certified survey, if available.
  • Note any and all unrecorded property lines, agreements, easements.
  • Obtain house plans, if applicable and available.
  • Review house plans and make copy.
  • Order plat map for retention in property's listing file.
  • Prepare showing instructions for buyers' agents and agree on showing time window with seller.
  • Obtain current mortgage loan(s) information: companies and loan account numbers.
  • Verify current loan information with lender(s).
  • Check assumability of loan(s) and any special requirements.
  • Discuss possible buyer financing alternatives and options with seller.
  • Review current appraisal if available.
  • Identify Home Owner Association manager if applicable.
  • Verify Home Owner Association Fees with manager - mandatory or optional and current annual fee.
  • Order copy of Homeowner Association bylaws, if applicable.
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Once Property is Under Listing Agreement (Continuation)

  • Research and verify city sewer/septic tank system.
  • Water System: Calculate average water fees or rates from last 12 months of bills.
  • Well water: Confirm well status, depth and output from Well Report.
  • Natural gas: Research/verify availability and supplier's name and telephone number.
  • Verify security system, current term of service and whether owned or leased.
  • Verify if seller has transferable Termite Bond.
  • Ascertain need for lead-based paint disclosure.
  • Prepare detailed list of property amenities and assess market impact.
  • Prepare detailed list of property's "Inclusions & Conveyances with Sale."
  • Compile list of completed repairs and maintenance items.
  • Send "Vacancy Checklist" to seller if property is vacant.
  • Explain benefits of Home Owner Warranty to seller.
  • Assist sellers with completion and submission of Home Owner Warranty Application.
  • When received, place Home Owner Warranty in property file for conveyance at time of sale.
  • Have extra key made for lockbox.
  • Verify if property has rental units involved. If so:
  • Make copies of all leases for retention in listing file. 
  • Verify all rents and deposits.
  • Inform tenants of listing and discuss how showings will be handled. 
  • Arrange for installation of yard sign(s).
  • Assist seller with completion of Seller's Disclosure form.
  • Complete "New Listing Checklist."
  • Review results of Curb Appeal Assessment with seller and provide suggestions to improve salability.
  • Review results of Interior Décor Assessment and suggest changes to shorten time on market.
  • Load listing into transaction management software program.
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Entering Property in Multiple Listing Service Database

  • Prepare MLS Profile Sheet - Realtor® is responsible for quality control and accuracy of listing data.
  • Enter property data from Profile Sheet into MLS Listing Database.
  • Proofread MLS database listing for accuracy - including proper placement in mapping function.
  • Add property to company's Active Listings list.
  • Provide seller with signed copies of Listing Agreement and MLS Profile Sheet Data Form within 48 hours.
  • Take additional photos for upload into MLS and use in flyers. 
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Marketing the Listing

  • Create print and Internet ads with seller's input.
  • Coordinate showings with owners, tenants, and other Realtors®. Return all calls - weekends included.
  • Install electronic lockbox if authorized by owner. Program lockbox with agreed-upon showing time windows.
  • Prepare mailing and contact list.
  • Order "Just Listed" labels and reports.
  • Prepare flyers.
  • Review comparable MLS listings regularly to ensure property remains competitive in price, terms, conditions and availability.
  • Prepare property marketing brochure for seller's review. ·
  • Arrange for printing or copying of supply of marketing brochures or flyers. 
  • Upload listing to company and agent Internet site, if applicable.
  • Mail Out "Just Listed" notice to all neighborhood residents.
  • Provide marketing data to buyers coming from referral network. 
  • Provide "Special Feature" cards for marketing, if applicable. 
  • Price changes conveyed promptly to all Internet groups.
  • Reprint/supply brochures promptly as needed.
  • Feedback e-mails sent to buyers' agents after showings. 
  • Review weekly Market Study.
  • Review lockbox reports to study home showing traffic.
  • Discuss lockbox showing reports and feedback from showing agents with seller to determine if changes will accelerate the sale.
  • Place regular weekly update calls to seller to discuss marketing and pricing.
  • Promptly enter price changes in MLS listing database
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The Offer and Contract

  • Receive and review all contracts submitted by buyers or buyers' agents.
  • Evaluate offer(s) and prepare a "net sheet" on each for the owner for comparison purposes.
  • Counsel seller on offers. Explain merits and weakness of each component of each offer.
  • Contact buyers' agents to review buyer's qualifications and discuss offer.
  • Email Seller's Disclosure to buyer's agent or buyer upon request and prior to offer if possible.
  • Confirm buyer is pre-qualified by calling loan officer.
  • Obtain pre-qualification letter on buyer from loan officer.
  • Negotiate all offers on seller's behalf, setting time limit for loan approval and closing date.
  • Prepare and convey any counter offers, acceptance or amendments to buyer's agent. ·
  • Email copies of contract and all addendums to closing attorney or title company.
  • When contract is accepted and signed by seller, deliver to buyer's agent.
  • Record and promptly deposit buyer's earnest money in escrow account. 
  • Deliver copies of fully signed contract to seller. 
  • Email copies of contract to Selling Agent. 
  • Email contract to lender.
  • Advise seller in handling additional offers to purchase submitted between contract and closing. 
  • Change status in MLS. 
  • Update MLS and transaction management system. 
  • Review buyer's credit report results - advise seller of worst and best case scenarios. 
  • Deliver unrecorded property information to buyer.
  • Order septic system inspection, if applicable.
  • Receive and review septic system report and assess any possible impact on sale. 
  • Deliver copy of septic system inspection report lender and buyer. 
  • Deliver Well Flow Test Report copies to lender and buyer and property listing file.
  • Verify termite inspection ordered.
  • Verify mold inspection ordered, if required
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Tracking The Loan Process

  • Confirm verifications of deposit and buyer's employment have been returned.
  • Follow loan processing through to the underwriter. 
  • Contact lender weekly to ensure processing is on track. 
  • Relay final approval of buyer's loan application to seller. Home Inspection Coordinate buyer's professional home inspection with seller
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Home Inspection

  • Coordinate buyer's professional home inspection with seller. 
  • Review home inspector's report. 
  • Explain seller's responsibilities with respect to loan limits and interpret any clauses in the contract. 
  • Ensure seller's compliance with Home Inspection Clause requirements. 
  • Recommend or assist seller with identifying and negotiating with trustworthy contractors to perform any required repairs. ·
  • Negotiate payment and oversee completion of all required repairs on seller's behalf, if needed.
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The Appraisal

  • Provide comparable sales used in market pricing to appraiser.
  • Follow-Up on appraisal.
  • Assist seller in questioning appraisal report, if questions arise
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Closing Preparations and Duties

  • Contract is signed by all parties.
  • Coordinate closing process with buyer's agent and lender.
  • Update closing forms and files.
  • Ensure all parties have all forms and information needed to close the sale.
  • Select location where closing will be held. 
  • Confirm closing date and time and notify all parties. 
  • Assist in solving any title problems (boundary disputes, easements, etc) or in obtaining Death Certificates.
  • Work with buyer's agent in scheduling and conducting buyer's final walk-through prior to closing. 
  • Research all tax, Home Owner Association, utility and other applicable prorations.
  • Request final closing figures from closing attorney.
  • Receive and carefully review closing figures to ensure accuracy of preparation.
  • Request copy of closing documents from closing attorney.
  • Confirm buyer and buyer's agent have received title insurance commitment.
  • Provide Home Owners Warranty for availability at closing. 
  • Review all closing documents carefully for errors. 
  • Forward closing documents to absentee seller as requested. 
  • Review documents with closing attorney. 
  • Coordinate this closing with seller's next purchase and resolve any timing problems. ·
  • Refer sellers to a Realtor® at their destination, if applicable. 
  • Change MLS status to Sold. Enter sale date, price, selling broker and agent's ID numbers, etc. 
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Follow Up After Closing

  •  Answer questions about filing claims with Home Owner Warranty company, if requested. 
  • Attempt to clarify and resolve any conflicts about repairs if buyer is not satisfied. 
  • Respond to any follow-on calls and provide any additional information required from office files. 

While the real estate agent is in an advisory role regarding the activities outlined in this document, all decisions are ultimately for the seller to make. The seller is responsible for ensuring all actions required of the seller under any contract are completed in a timely manner. The real estate agent is not a guarantor of either the seller's performance or the performance of others recommended by the real estate agent.

Source: National Association of REALTORS® and the Orlando Regional REALTORS® Association

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DAVID PRUETT

M: (770) 595-0318

O: (404) 480-4663

[email protected]


952 PEACHTREE ST NE 
ATLANTA GA 30309