The Importance of Loyalty

Loyalty is oftentimes a key ingredient to many organizations’ mission statements. Frequently people attribute their success to their team’s immense loyalty to one another. So, there is a need to talk about loyalty regarding how it impacts leadership. In a world where millennials are oftentimes changing careers and moving, it raises the concern of whether or not people are truly loyal to their leaders and organizations.

Webster dictionary defines loyalty as the quality of being loyal (a strong feeling of support or allegiance) to someone or something. If a leader builds loyalty amongst their stakeholders, trust and confidence will evolve from that effort. When judging teams on a performance base factor, those two characteristics are imperative to possess. Looking at different leadership methods, you will often find that the ones that are relationship based almost always stress the importance of loyalty. The most well known leadership methods that include loyalty are authentic, transformational, and servant leadership.

Authentic leadership is when the leader displays his or her authentic self by showing the team his or her “true” self. The leader displays the utmost confidence by allowing himself or herself to be completely open in front of the team. This builds trust among the group therefore leading to a sense of loyalty. Transformational leadership is all about motivating a team via a unified goal and allowing the team to feel comfortable enough to express their concerns. Being able to vocalize concerns to a leader builds confidence among the team.

Servant leadership is when the leader puts their team first by serving. Leaders can build loyalty with this method by always putting the future of their stakeholders first. Help someone get a better job and help them become more successful. Display that want for them in front of the entire team. Make the team members understand that you are putting their careers in front of your own. It will only provide success for both sides. We live in a world that is moving faster and faster, so don’t hold anyone back from reaching their potential.

In the definition it stated that individuals can be loyal to both someone and something. So, as discussed earlier, a leader can build loyalty through trust and confidence by using a variety of relationship based leadership methods. But what about that something? That something can be the organization or the goal. Oftentimes in sports, teams display a strong loyalty to the organization. Coaches make sure no one is above the organization and the reputation it stands for. This is why organizations mission statements are important to their stakeholders. They establish the culture for members to live by when working there.

Here is an example of loyalty from UNG Athletic’s mission statement and core values:

LOYALTY | We will value personal commitment and loyalty as essential to the best interest of the team concept. Loyalty is the foundation upon which mutual trust is built within our department, student-athletes, staff, fans and supporters.



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